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A Company that Creates Value for life
​High Quality, Better Life

Life & Wellness Care for Woman & Family

​We provide life care and wellness care throughout the entire life journey of women and families.

Our Commitment

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Mission

"Life & Wellness Care Provider"

We provide the essential life care and wellness care in everyday life to support a healthy and happy lifestyle

Vision

 "Better Life For Woman & Family"

We enhance the quality of life for women and families, providing value for a better lifestyle

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Value

'Hibetter" is built on the phoilosophy of "High Quality, Better Life" embodying our core values and goals. This name expresses our deep commitment to enriching the lives of our customers, going beyond simply creating and selling products.

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Hibetter`s Four Core Values

1

Better Life for Our Customers

Enhancing the quality of life for our customers is our top priority. Every product and service is designed to add real value to our customers` daily lives and help them achieve a better life.

2

Trust-Buliding Innovation for
High Quality

Hibetter strives to provide the highest quality products to offer trust and peace of mind to our customers. Through continuous innovation, we enhance quality and add deep trust to our customers` lives in sustainable way, considering both the enviroment and our responsibilities.

3

Care for Life Journey

We provide the care needed for every stage of life. adding warm value to our customers' daily lives, we stand by them as a companion in life. Hibetter`s flagship brand, Secretday, offers meticulous life cate at various stages of a woman`s life. while Superdaddy provides wellness care solutions for both parents and children.

4

A Better Future Together

Hibetter pursues higher quality and a better life in a sustainable way. By adopting eco-friendly materials and sustainable production methods, we provide products that harmonize with the Earth and create a valuable future for the next generation. We will grow into a trusted global brand and work towards a future where everyone can be happy together

Principle

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Customers

Provide the best value to our customers

Talent

Cultivating talent with expertise and teamwork

Quality

Guarantee the highest quality

CSR

Implement a management philosophy of coexistence and sharing

Safety

​Adhere to the principle of safety first

Profit

Pursue growth based on profit

Corporate Culture

Foster mutual trust and make innovation a part of everyday life

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